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History of Graphic Design through Publications: ALEXY BRODOVITCH

Alexey Brodovitch

From Wikipedia:

Alexey Vyacheslavovich Brodovitch 1898 – April 15, 1971) was a Russian-born photographer, designer and instructor who is most famous for his art direction of fashion magazine Harper's Bazaar from 1934 to 1958.

AIGA Medalist Alexey Brodovitch

Portfolio Magazine

Location: Special Collections

This short lived magazine of the early 1950s is often considered the best work of Alexey Brodovitch, an art director who is said to have changed the nature of magazine design.

Issue #2 has an embossed cover, bound-in wallpaper sample, several fold-outs and the highest quality printing available in the early 1950s. Contents include: Articles on Charles Coiner, the Amazing Vari-Typer, and Advertising Art in 1900, and a feature article on Charles and Ray Eames. Cover art is a kite design by the Eames.

Issue #3 has articles on Hobo Signs (i.e., hobo graffiti) and stereoscopy with glasses included.

Harpers Bazaar Magazome

Location: Periodical Stacks (Older issues is the Annex)

While art director at Harper's Bazaar from 1934-1958, Alexey Brodovitch was known for his asymmetrical layouts, white space and dynamic imagery. He worked with artists such as Man Ray, Richard Avedon, and Henri Cartier-Bresson.

The Library also owns a nearly complete run of Harper's Bazaar for this entire period.
Portfolio vol. 1 no. 2: Embossed cover with kite design by Charles and Ray Eames.
Portfolio vol. 1 no. 3: Cover
Spread from Harper's Bazaar, April 1941
Spread from Harper's Bazaar, June 1938

Portfolio magazine spread on stereoscopy
Spread from Portfolio vol.1 no. 3 stereoscopy with glasses included.

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