Location: Special Collections
A luxurious fashion magazine published in Paris from 1920 to 1933. It is illustrated with hand-colored pochoir images. Text is in French. Binding had gold sash.
Pochoir is the French word for stencil. It's a printmaking technique which was especially popular in the art deco period and used for fashion plates among other things. This beautiful, but labor-intensive method allows a design to be repeated on almost any surface by rubbing, brushing or spraying ink, dye or paint through holes carefully cut in a thin sheet of semi-rigid, moisture-proof material.
Our copy is falling apart, but the pochoir images are beautiful to see.
Several issues in The California State Library are available on the Internet Archive.