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Advertising/Branding Research Guide: Books & Magazines in the Library

Resources in advertising, branding and consumer information

Books about Branding

Browse These Sections of the Library

E - History of the Americas

E 169.02 - American Popular Culture

H - Social Sciences

HF - Business

HF 5415.153 - Inventions and new product marketing

HF 5801 to 6191 - Advertising (includes signs and billboards)

NC - Drawing, Design & Illustration

NC 997 - Commercial Art & Advertising

PN - TV, Theater, Plays, Motion Pictures

TR - Photography

Library Books of Interest

Magazine at Otis

Adbusters
Advertising Age

AdWeek
I.D.
[formerly International Design]
How
CA
[Communication Arts]
CMYK

Creative Review
Creativity
Eye
Graphic Design USA
Graphis
How
I.D.
Lurzer's Intl Archive
Novum [Gebrauchgrahik]
Print
3D World
Wired

View entire magazine holdings by subject

L.A. Public Library Databases

The Los Angeles Public Library has some excellent databases that are available with an e-card. Available here.

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