Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Sustainability

Green Marketing

As described in W. Davis Folsom's Understanding American Business Jargon: A Dictionary, 2nd Ed.:

Green Marketing is "the real or symbolic use of environmentally-friendly products, ingredients, or technology in order to satisfy consumers' concerns about the environment."

Green Washing is ”the attempt by business to clean up their practices in order to appear environmentally responsible."

Books

Recommended Websites

Wikipedia Article

"Green marketing products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term. Other similar terms used are environmental marketing and ecological marketing."

More information about using Wikipedia

Otis College of Art and Design | 9045 Lincoln Blvd. Los Angeles, CA 90045 | Otis Dashboard

Millard Sheets Library | Library Dashboard Site | 310-665-6930 | Ask a Librarian