As described in W. Davis Folsom's Understanding American Business Jargon: A Dictionary, 2nd Ed.:
Green Marketing is "the real or symbolic use of environmentally-friendly products, ingredients, or technology in order to satisfy consumers' concerns about the environment."
Green Washing is ”the attempt by business to clean up their practices in order to appear environmentally responsible."
Earth-friendly Graphics LOHAS: Lifestyles of Health and Sustainability by
Packaging, promotional and advertising designs for environmental and people-friendly products and services, including furniture, cosmetics, fashion, food and tourism.
Eco Design: The Sourcebook, rev. ed. by
For the growing number of people looking to embrace an eco-friendly lifestyle without sacrificing high style,ecoDesignnow fully revised and updatedis the ultimate one-stop shopping resource. The latest edition of this definitive sourcebook includes up-to-the-minute listings for more than seven hundred consumer productsfrom clothing to kitchenware, electronics to furniturethat have a minimal impact on the earth while remaining useful and beautiful. This remarkable compendium also directs readers to little known gems and handcrafted objects from artisanal studios. Detailed, illustrated entries describe the products, while an extensive reference section defines new and hybrid materials and provides information on manufacturers, design studios, and green organizations.ecoDesign remains the total resource guide for the new generation of contemporary design.
Big Book of Packaging by
Branding and design gurus Will Burke, Lisa Baer, and James Pietruszynski deliver a comprehensive and visually stunning anthology of the latest innovations in packaging design. The Big Book of Packaging shows designers how to package products creatively, economically, and sustainably, featuring over five hundred carefully selected designs, as well as profiles of some of the world's leading designers, and a section entirely dedicated to green and environmentally conscious packaging. Alongside other volumes in the Big Book series, such as David E. Carter's Big Book of Design Ideas or Cristian Campos's The Big Book of Bags, Tags, and Labels, The Big Book of Packaging is an indispensible resource for designers, product marketers, and retailers who want remain on the cutting edge of packaging design.
Sustainable Graphic Design: Tools, Systems, and Strategies for Innovative Print Design by
The graphic artist's guide to sustainable design Graphic design is frequently thought of as a purely decorativeeffort. Yet these efforts can be responsible for shocking impactson natural resources just to produce a barely-glanced-at catalog ormail piece. Sustainable Graphic Design: Tools, Systems, andStrategies for Innovative Print Design helps designers viewgraphic design as a holistic process. By exploring eco-consciousmaterials and production techniques, it shows designers how tocreate more effective and more sustainable designs. Sustainable Graphic Design opens your eyes to the biggerpicture of design seen from the viewpoints of the audience, thecreative vendor, their suppliers, and society as a whole. Chaptersare written by a wide range of sustainable design pioneers andpractitioners--including graphic designers, creative managers,marketing consultants, environmentalists, researchers, andpsychologists--giving you critical information on materialsand processes. Case studies illustrate and tie conceptstogether. Sustainability isn't a fad or a movement; it's a long-termparadigm shift. With this forward-looking toolkit, you'll be ableto infuse your work with sustainability systems thinking,empowering you to play your role in achieving a future where designand sustainability are natural partners. Contributors Paul Andre Paul J. Beckmann Sharell Benson Arlene Birt Robert Callif Don Carli Jeremy Faludi Terry Gips Fred Haberman Dan Halsey Jessica Jones Curt McNamara John Moes Jacquelyn Ottman Holly Robbins Pamela Smith Dion Zuess Biomimicry Guild Carbonless Promise Chlorine Free Products Association Environmental Paper Network Eureka Recycling Great Printer Environmental Initiative Package Design Magazine Promotional Product Solutions Sustainable Green Printing Partnership Sustainable Packaging Coalition
"Green marketing products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term. Other similar terms used are environmental marketing and ecological marketing."
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