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Sustainability: GREEN MARKETING

Green Marketing

As described in W. Davis Folsom's Understanding American Business Jargon: A Dictionary, 2nd Ed.:

Green Marketing is "the real or symbolic use of environmentally-friendly products, ingredients, or technology in order to satisfy consumers' concerns about the environment."

Green Washing is ”the attempt by business to clean up their practices in order to appear environmentally responsible."

Wikipedia Article

"Green marketing products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term. Other similar terms used are environmental marketing and ecological marketing."

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