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Business Resources Guide: RECOMMENDED RESOURCES

Company Profiles, Reports, and Market Research

Small Businesses

United States Statistics and Demographics

Figures in a crowd

Global Trade

Los Angeles and California

Tools

CAUTION: Data Manipulation

Whenever you are working with statistics, be mindful of the underlying data:

  • Who gathered the data? Why are they gathering it?
  • How did they collect the data? Was the data self-reported?
  • What questions were asked? Did they including leading questions?
  • What is the sample size? Is it large enough to be significant?
  • Who is reporting the data? Why?

Learn more about thinking critically about statistics:

  • Mona Chalabi: 3 Ways to Spot a Bad Statistic: TED talk

Books and E-Books

Check out the Who's Buying E-Book Series from The New Strategist

Search the Library Catalog:

Databases

Don't forget articles in the Databases.

Pew Research Center

Pew Research Center is a non-partisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions.

Research areas include:

News and Analysis

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