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Designing for Accessibility

Tips, tricks for Universal Design, Design for All


POUR principles in relation to vision, hearing, motor, and cognition.

The four main guiding principles of accessibility in WCAG 2.0 are


  • Provide text alternatives for non-text content
  • Provide captions and other alternatives for multimedia
  • Create content that can be presented in different ways, including by assistive technologies, without losing meaning
  • Make it easier for users to see and hear content


  • Make all functionality available from a keyboard
  • Give users enough time to read and use content
  • Do not use content that causes seizures
  • Help users navigate and find content


  • Make text readable and understandable
  • Make content appear and operate in predictable ways
  • Help users avoid and correct mistakes


  • Maximize compatibility with browsers and user tools

Download POUR as a handout  [PDF]

Image: Evolve Creative Group

How to Use POUR

Before and After Demonstrations

These interactive websites were built to demonstrate and explain some common web design problems:

Otis College of Art and Design | 9045 Lincoln Blvd. Los Angeles, CA 90045 | MyOtis

Millard Sheets Library | MyOtis | 310-665-6930 | Ask a Librarian