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Advertising/Branding Research Guide: Books & Magazines in the Library

Resources in advertising, branding and consumer information

Browse These Sections of the Library

E - History of the Americas

E 169.02 - American Popular Culture

H - Social Sciences

HF - Business

HF 5415.153 - Inventions and new product marketing

HF 5801 to 6191 - Advertising (includes signs and billboards)

NC - Drawing, Design & Illustration

NC 997 - Commercial Art & Advertising

PN - TV, Theater, Plays, Motion Pictures<

TR - Photography

Browse the Library Catalog

Browse e-books and print books owned or subscribed to by Otis Library on brands and marketing

Suggested subject searches:

  • Brand name products
  • Branding (Marketing)
  • Internet marketing
  • Marketing
Search the Library Catalog:

Library Books of Interest

Magazines at Otis

Adbusters
Advertising Age

AdWeek
I.D.
[formerly International Design]
How
CA
[Communication Arts]
CMYK

Creative Review
Creativity
Eye
Graphic Design USA
Graphis
How
I.D.
Lurzer's Intl Archive
Novum [Gebrauchgrahik]
Print
3D World
Wired

View entire magazine holdings by subject

VOGUE Archive

You can search through all of the advertisements in the VOGUE Archive

L.A. Public Library Databases

The Los Angeles Public Library has some excellent databases that are available with an e-card. Available here.

Websites of Interest

Wall Street Journal

Otis College of Art and Design | 9045 Lincoln Blvd. Los Angeles, CA 90045 | Otis Dashboard

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