"Popular culture studies is the academic discipline studying popular culture [a.k.a. pop culture] from a critical theory perspective. It is generally considered as a combination of communication studies and cultural studies. ... Conceptual barriers between so-called high and low culture have broken down, accompanying an explosion in scholarly interest in popular culture, which encompasses such diverse media as comic books, television, and the Internet."
-Wikipedia entry on Popular Culture Studies
Here is a sample of relevant subject headings for the OPAC:
You may get more results if you search the subjects as phrases.
Keywords and Phrases:
Many of these headings and keywords are used by other research databases.
If you are having trouble finding good quality sources on a specific trend, web site, or video game, research its history.
Although it may seem as if they pop out of nowhere, all ideas have a past. Find its roots. Put it into context.
Here are are some sources:
For information on various sides of social issues. Includes pro/con viewpoints, reference articles, interactive maps, infographics, and more. TOPIC FINDER
Guided Research Topic interface. Full-text of 1,500 international magazines and newspapers (including The Wall Street Journal), company profiles, news transcripts, and encyclopedias.
Entire run of Vogue magazine (US edition), from the first issue in 1892 to the current month with photos and ads. All searchable!
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