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Citation Guide (MLA 8th Edition): Advertisements

How to cite sources according to MLA

Advertisements in Print from a Magazine, Journal or Newspaper

Name of Company That Owns the Product advertisement. Name of Magazine, Journal or Newspaper Where Advertisement Was Accessed, Date, p. Page number of advertisement.

For in-text citations, use (Name of Company That Owns the Product)

Works Cited List Example

Louis Vuitton advertisement. Vogue, Dec. 2015, p. 5. 

In-Text Citation Example

(Louis Vuitton)

Advertisements from the VOGUE Archive

"Advertisement: Name of Company (Product)." Vogue, vol. Volume Number, no. Issue Number, Date of Publication, p. Page number of advertisement, The Vogue Archive.

 Note: For the VOGUE Archive, use the "Cite" button. Double-check the Date of Publication, page numbers, and URL.

For in-text citations, use (Name of Company That Owns the Product)

Works Cited List Example

"Advertisement: Louis Vuitton (Louis Vuitton)." Vogue, vol. 205, no. 12, 1 Dec. 2015, pp. 4-5, The Vogue Archive.

 Note: While MLA 8th edition recommends including URLs, they can be left out when citing a work found in a library database. Accessed date is also optional.

In-Text Citation Example

(Louis Vuitton)

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