Otis College LibGuides: Citation Guide (MLA 9th Edition): Advertisements

This page has been updated to MLA 9

Advertisements in a print magazine, journal, or newspaper

Advertisement for Name of Company that Owns the Product. Name of Magazine, Journal or Newspaper Where Advertisement Was Accessed, Date, p. Page number of advertisement.

For in-text citations, use (Name of Company That Owns the Product)

Works Cited List Example	Advertisement for Upton Tea Imports. Smithsonian, Oct. 2018, p. 84.
In-Text Citation Example	(Upton Tea Imports)

Advertisements from the VOGUE Archive

"Advertisement: Name of Company (Product)." Vogue, vol. Volume Number, no. Issue Number, Date of Publication, p. Page number of advertisement, The Vogue Archive.

Note: For the VOGUE Archive, use the "Cite" button. Double-check the Date of Publication, page numbers, and URL.

For in-text citations, use (Name of Company That Owns the Product)

Works Cited List Example

"Advertisement: Louis Vuitton (Louis Vuitton)." Vogue, vol. 205, no. 12, 1 Dec. 2015, pp. 4-5, The Vogue Archive. Accessed 10 Sept. 2024.

Note: While MLA 9th edition recommends including URLs, they can be left out when citing a work found in a library database. Including the accessed date is also optional.

In-Text Citation Example

(Louis Vuitton)

Online advertisements

"Title of Advertisement" or Advertisement Description. Name of Online Magazine, Journal or Newspaper Where Advertisement Was Accessed, Publication Date [if known], URL.

Note: If it is a pop-up advertisement, add the words "Pop-up ad" to the end of your citation followed by a period.

For in-text citations, use (Name of Company That Owns the Product or "Shortened Title of Advertisement")

In-Text Citation Example

("Get the Best")

Works Cited List Example

"Get the Best of The New Yorker." The New Yorker, 10 Jan. 2017, www.newyorker.com. Pop-up ad.